Tuesday, June 9, 2015

How to Get the Job YOU Want!

For most of us, when it comes to looking for a job, we dust off our resume, add and delete items to make it current, and off to the Monster.com abyss it goes.

Isn't this brilliant? I've looked at candidates for positions and a resume tells you basically if some went to school and whether or not they are good at proofreading for typos.

I'm a law school graduate and a commerce graduate and slighty poor spelling is as useful of a way of judging a candidate as is reading someone's palm.

In fact, the best professor at Gonzaga Law, went to get a Master's in Education in addition to his law degree and can't spell worth a damn.

The point is spelllling is trivial (see what I mean). And, the idea workers don't waste time on trivial matters.

So this is how we eliminate amazing potential employees? By picking out little flaws that have no relevance to an intelligence workers' ability to perform. This is going to change very soon.

I want you, the job seeker, to take a new approach. Why not if you've applied to 100 positions to only get insurance salesperson offers?

You pick the company you want to work for. Don't even look at their job board yet. If you could work anywhere where would you want to work?

Google? Apple? Starbucks? ESPN?

If you believe in the company there is no reason why you can't get the job you want.

1a. Market research - Just like you would look through the web for hours before buying a new car, spend serious time researching everything about the company you want to work for.

1b. Knowledge - Know the names of the company execs, the company story, learn what the company does well and does poorly. Learn about the companies' competiors. Talk to current employees, ask what they like and don't like about the company. Talk to employees in different positions. Ask what customers say to the employees about their experiences. Talk to the company's customers directly. Know the financial situation of the company and be able to talk about everything. Do you recommend they go public, franchise, divest? Get you answers while documenting everything you notice.

1c. Keep going - It's easy to stop and say I have enough information,  and enough good ideas. Ask now what else is there that I'm not thinking about? Look at the companies' vendors, potential new suppliers that could help create that value that makes you worth every dollar you ask for. Think about ideas as minor as: e.g. if Starbucks has wireless charging stations, what could be better about them?

2a. Analysis - Now that you have spent hours (and I don't mean 2 or 3, I mean a work week or more) collecting information of every kind about this company ask the magic question...


2b. Better? This is essentially a way of creating efficiency or value, where current processes do not exploit the ways we know and are always learning to make the company greater profits. In the long run, only gains in productivity create real gains in wealth. See any ecomonist with a noble prize for a reference credit.

2c. Always ask: Can it be better? e.g. Does the company have a phone app? Does the phone app work the way you want?  Do they even need one?

2d. Why you have value. You know more than the CEO on how a store is being run when you are in line waiting on whatever. When you can use your intelligence to turn inefficiencies into saved costs or greater revenue, you will have earned your keep. It's that simple.

3a. Presentation - You've collected the information, analyzed it, and probably understand the company better now than many of its paid employees.  Now is the time to prepare the show. When you ask for a job it's hard for an executive to listen to the 1001 ideas you have, even if they are all amazing. It's time to ask yourself yet another question. How can I best convey everything I've learned and thought of as succinctly as possible in a way that grabs the executive's attention?

3b. Showmanship - This is a quality that allows the less talented to get better jobs because these people intuitively or through practice know how to appear more qualified than they actually are. The only point of using this tactic for our purposes is to make sure you have the complete attention of the executive and have that person on the edge of their seat wanting more. I don't recommend stripping down nude or offering the exec a joint, but you need to be novel in an inspiring way.

3c. Find the right ear. You may have the best info, analysis, ideas, and presentation, but going to pitch yourself to the wrong person in the company will be fatal. Ask yourself who is most likely to understand what I have to say. Get contact information for that person on LinkedIn or other avenues.

3d. Interview - Getting the right audience is hard, you may not receive call backs, return emails, or any other sort of response when you contact the person you need to get in front of. Where do they work? Ask for an appointment. Go down to HQ and let the exec know you are not letting go until you are heard. At some point, you'll get your audience or a restraining order. Please don't end up with the latter.

4. Money - Ask for what you want to be paid (within reason for the position) and make it non-negotiable. If you have done all the above work, an executive will know you stand out and are worth an extra $5, $10....or more per hour. If the company doesn't want to pay you what you want, they don't deserve you and they obviously do not understand talent when it literally stares them in the face.

5. Confidence - You need to take the approach without being an ass, that you believe in yourself, show your convictions, and when you get the job, the confidence you had will increase no matter how low or high it was before.

In closing, whether you get the first job you go for or not, you will have empowered yourself to get the best possible job at the next choice company you want to work for. And, you will deserve every dollar you ask for.

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