Thursday, June 30, 2011

Forget the iCloud. Fear the Coming Movie Cloud.

So all the buzz in the last month or so from the Apple front has not been about the iPhone 5 or the iPad 2, it's been about the long in the making iCloud.

This new software allows users to store all, and I mean every last song in their libraries on a web/server based "cloud" platform. This enables you to play your music on just about every device ever made from your cellphone, to TV, computer, and iPad of course.

As we all know, music files are much, much smaller than video files of the same length in HD quality. But the big question is when will all the 100's of DVD's people have accumulated in the last 15 years also be in a cloud? Will the user need to purchase the same content yet again? I mean, you only bought Top Gun on Beta, VHS, Laser-Disc (oh yes it did exist!), DVD, Blu-ray, and now digitally. How about never again buying a movie you have on DVD or Blu-ray, and just allowing you to watch your movies digitally from your existing library?

Amazon.com already offers a digital movie service at Pay-Per-View prices see Roku.com. Why not go from a music cloud to a movie cloud? It seems like the only logical step in our technological development as we are a consumer based society, consuming ever more data traffic online and via mobile devices.

How will a movie cloud work? You be able to insert a DVD into your desktop computer of let's say Training Day. And, instantly your TV, cell, and iPad can play it everywhere, anywhere, anytime, & all the time. Forever.

But will you be uploading data from the actual DVD of Training Day, or will you just be verifying you have authorization to watch the pre-digitized copy already ready for web streaming?

It's definitely going to be a gray area for a while. But I believe, the content owners, and providers, will work a Netflix type deal out. Essentially, if you have the DVD/Blu-ray, and you prove it by inserting the DVD copy into your computer, you will be allowed infinite screening of the premium content for life. At least, that is the way it should be.

So who is working on creating this Brave New World? Quite honestly, I'm not certain at the moment. There is so much data to deal with, and so many content related negotiations that really do need to take place before any blockbuster software comes out to remedy this coming demand from consumers.

All I know is the sale of physical, yet digital content sold at Best Buy is just about over. Soon, any movie ever heard of will be available at your finger tips. Either for free (included in a Netflix/Hulu) type subscription, or via purchasing of the digitally streaming content.

I can't wait to see that my Movie Cloud account has 1000 movies in it. Enough stacking DVD's like they are Lego's already.

And that's today's tech B-Word.

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